KLNK FND
UX/UI, Website Design, Custom Iconography, Video Design & Storyboarding, Social Media Design
KLNKfnd is a simple and convenient mobile app designed to connect people to practitioners for on-demand health and wellness treatments. In an effort to enhance KLNKfnd’s brand awareness across key markets, a series of creative services were mobilized: First, a streamlined landing page was designed to highlight the app’s uses for the practitioner/client audiences and to stimulate a strong practitioner base for the app’s official launch. Next, a brand style guide was designed (based on the new look of their landing page) to enhance KLNKfnd’s existing identity. Lastly, a cohesive digital strategy, including social media advertisements, Google AdWords, and a product video, were launched to drive practitioners to the landing page for sign-up and drive in-app monetization.
Credits: Designed in-house at Cinnamon Toast New Media Inc.
Motion Design by Darren Holmes at Blackmao
01. The Strategy
First, a sitemap was created to define the structure and hierarchy of KLNKfnd’s landing page. Next, a wireframe was created to highlight important interface elements and serve as the blueprint of the page structure/layout before jumping into the UI design phase.
02. The Design
A bright, fresh, and inviting landing page was designed to highlight KLNKfnd’s services and drive both practitioners and clients to sign-up for and download its new app.
The Brand Style Guide
A detailed brand style guide (pictured above) was created to serve as an essential tool to define the elements of KLNKfnd’s digital brand and online presence, providing a roadmap for brand consistency across media channels and materials going forward.
03. Social Media
& Product Video Design
A cohesive digital strategy, including social media advertisements, Google AdWords, and a product video, were launched to drive practitioners to the landing page for sign-up and drive in-app monetization.
